Why does anyone need car mats?

Back from the holidays, we're back at work manufacturing car mats here at Autostyle. I met a few people during my holidays and when it came to the 'and what do you do' question, I got on my soap box when they raised their eyebrows after hearing my 'we manufacture car mats' response: It's a product that everyone knows exist, but not a lot of people think about. The important function of a car mat is that it protects the interior from dirt and wear. Did you know that a car that was fitted with a set of car mats when new will be £200 - £300 more worth after 3 years? And that's because the interior is cleaner and less worn. Why would anyone not buy a set of mats? It shows that you've cared for your car. Obviously the Autostyle Premier Car Mats not only protect the interior but enhance it as well, with the various colours and the embroidered motifs. Anyway, when I looked around and saw that everyone had dozed off, I finished my Guinness and got back to my tent.

CELEBRITY CUSTOMERS: as I wrote in one of my earlier posts, we seem to be supplying our fair share of celebrities. I won't list any names and I won't list all of them, but two weeks ago, within one day we got an order for a set of mats for a bishop (a real one, we googled him) as well as a set for a famous porn star (we didn't need to google him, my colleague knew him ;-)).
Curiously, they both ordered near enough the same thing.

Autostyle - and a bit more marketing...

And I found another 'golden oldie' concept that didn't make it to print.

Autostyle - More Marketing

Over the years, we've advertised our Autostyle brand in a great number of newspapers and magazines and we still do, but not to the extend that we used to.

A lot of our marketing is now focused on the internet, as it seems that most of our customer find http://www.autostyle.co.uk/ through Google and Yahoo and other search engines. Over the last twelve months, we did play with the idea of doing some advertising, referring to current affairs or "news of the day" news items and our marketing guys came up with some funny takes on politics. Even last week a suitable bit of news came up.

We didn't actually use these pictures in a campaign, but I think they're too good to just ignore, so I thought I would publish them here on our blog. Here's the first one!

P.S. If we get complaints from the Conservative Party, I'll let you know.