Monday 21 June 2010

Lambswool rugs


As I've written on these pages before, we cater for the car enthusiasts. As we use a hard wearing automotive quality carpet to make our mats, they tend to last very long and most of our customers only come back when they have changed their car and want a new set of Autostyle mats. With a starting price of £60 for the set, including two embroidered motifs, it's a very good investment to keep the interior of your car nice and clean, whilst it adds a personal touch to your vehicle.

As well as our Premier mats, which are available in 9 colours at present, we now also offer tailored lambswool rugs in three colours, black, grey and sable/mocha. This last colour is specifically made with Jaguar / Daimler owners in mind, as it is a very good colour match for the sable and mocha interiors of those brands. One really nice set in sable / mocha in this material was for the Jaguar XJ6 in the picture above, owned by the MD of a Buckinghamshire based building company. He clearly loves his car and wanted something nice to finish off the interior. And he must have been going to a few Jaguar owners club meets, as we've had a fair amount of interest for Jaguar sets recently.

But... although limousine owners and wedding car chauffeurs like the finish of our lambswool, the rugs do find their way into other cars as well. In the last three weeks, we have made lambswool sets for a variety of cars, ranging from a Mercedes S-Class to a VW Beetle. It's a great feel of luxury to have one of these sets in the car. One of our customers told me recently that he likes to sit barefooted in the car (having a bit of quality time listening to the radio whilst the car is on the drive).

In the last month, we supplied hundreds of sets to various people, in the UK and abroad, but two orders stood out. One was for a nice set of rugs for one of Britains leading entrepreneurs, to brighten up the interior of his Maybach. The other one was for a bespoke set of mats to fit the Porsche Cayenne of a very well known British athlete (sorry, won't say no names, especially as he's a very good boxer).

We have been getting more pictures of customers' cars (and then specifically the interior) and I'm planning to put a few of these pictures in this blog, so you can see the end result of our hard work for yourself.

3 comments:

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